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Reputation Building
Reputation Enhancement
Reputation Recovery

We devise comprehensive and integrated strategies to build our clients’ reputation. Central to the plan is evaluating and tailoring the plan to individual client’s wants and needs. There are three integral components to Reputation Building.

Research
Prasasta Reputation Management begins by conducting a Perception Audit of opinions among major stakeholders. This is bolstered by a Media Audit, to determine prevailing opinions among influential print and electronic media; and Need Assessment Research.

Training
With knowledge gained from our superior media contacts, we train clients in the approaches that are most effective in interacting with the media, from fielding routine inquiries, interviews and press conferences, to more problematic communication issues in the event of crisis.

Stakeholder Mapping and Analysis
Identifies the crucial stakeholders to a client, with the requisite analysis of them.

Media Tracking and Analysis
Let us take care of monitoring media at all levels, and examine important trends and relevant shifts in opinion.

 

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